The Pocket Blush inPlumfrom the brand Rhode (founded by Hailey Bieber) is a creamy, buildable blush designed for both cheeks and lips. The shade Plum is described as acool purple-berrytone deep yet wearable for a flush with cool/neutral undertones.
The formula is designed to deliver a soft, diffused flush with a satin/glowy finish (not matte, not overly glossy). The formula also emphasises comfort: lightweight, hydrating, and intended for baby-soft cheeks.
Key Benefits
Versatile use: Can be applied to both cheeksandlips, making it great for a coordinated, monochromatic look.
Cool-berry undertone: The purple-berry shade Plum is particularly good for cool or neutral skin undertones, offering a fresh alternative to warm peach or red blushes. (Reviewers mention it pulls a pink I love on neutral-leaning skin.
Hydrating & comfortable: Creamy texture that blends easily and doesnt feel heavy or greasy. The finish is a natural glow rather than a sheen of oil.
Buildable pigment: You can sheer it out for a soft flush or layer for more intensity. Reviewers noted had to go little by little but I love a really flushed look.
Pocket-friendly: Small compact size means its easy to carry for touch-ups on the goa plus for your lifestyle and brand aesthetic.
Trendy colour story: Cool berry tones (like this one) are currently trending in makeup for bringing fresh colour into the cheeks.
How to Use
Cheeks: Use your finger, a dense blush brush, or a sponge. Tap a small amount onto the apples of the cheeks, then blend upward and outward toward the temple. Start lightbecause the pigment is buildable.
Lips: Using a fingertip or lip brush, apply a small amount to the centre of the lips and gently press/blend outward for a stained-look effect.
Monochrome look: Use the shade on both cheeks & lips to create a cohesive just-flushed look. Since the shade is cool-berry, it works particularly well when the rest of your look is neutral or cool toned.
Layering: If youre wearing heavier makeup (e.g., full foundation, bronzer, contour) and want a distinct flush, you can layer a little more of the blush. If youre going minimal, one sheer pass is enough.
Finish considerations: The finish is satin/glowy but not overly shiny. If your skin is very oily and you prefer less luminosity, you might lightly set the blush region or apply powder around it to keep the flush intact but reduce shine.
Touch-ups: Since its compact and easy to carry, you can reapply a small amount during the day when your flush fades, or for an evening transition.
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